Seattle, Washington, November 16th, 2009 - VALU VALU, a startup that aims to make commerce more efficient by allowing widespread use of Scientific Pricing, announces its new Price Monitoring service today (valuvalu.com). For the first time ever, retailers will have access to a simple, efficient tool to monitor their competitors, get detailed positioning information and even price forecasts.

Unlike comparison shopping engines which simply display a list of affiliate sellers, VALU VALU uses powerful data mining techniques and automatically gathers exhaustive, unbiased pricing data. The Company then performs advanced statistical analysis to compute detailed information such as price trends, competitors’ positions, price volatility or popular price levels.

Relying upon a Pricing Engine inspired by the airlines industry, and proofed during several months on classifieds, the system can even forecasts prices 30 days in the future. Prices are gathered on a daily basis, and significant changes in Competitors’ positions are compiled in a daily email alert.

‘We bring the sophisticated competition monitoring of Fortune 500 companies to business of any size.’ says Emmanuel Marot, CEO and co-founder of VALU VALU, ‘Web commerce is a very competitive environment, where margins are usually low. Thanks to VALU VALU, retailers can now optimize their prices, and significantly increase their profits.’

The Company offers its Price Monitoring capabilities as a Web Service, alleviating Retailers from the need to install or learn any software. The system is already analyzing prices for tens of thousands of products, and Retailers are free to add any kind of standard product to their custom monitoring. Everyone can access basic information for free, while business users (starting at $99 per Month) can monitor their catalogue, automatically upload their inventory list and get positioning reports vis-à-vis their competitors.