Seattle, Washington - VALU VALU, a startup that aims to revolutionize commerce with its proprietary system to automatically determine the ‘perfect’ price for goods, announces its public beta.

VALU VALU offers the first scientifically priced marketplace, making it easy for buyers to get fair prices and for sellers to increase their revenues. The company is focusing first on used Video Games, a market of ‘standard goods’ estimated at over $2 billion dollars. VALU VALU is already pricing several thousand titles.

Price is a fundamental to commerce, but is determined inefficiently. Sellers never get optimal profit when ‘guesstimating’ their prices. Haggling or auctions force Buyers to dawdle through cumbersome processes.

A better solution exists: ‘scientific pricing’.
Also called ‘Revenue Management’, it is a proven success that allows customers to obtain lower prices while sellers increase revenues. But until now, the technology cost millions of dollars to implement.

‘What's exciting is that VALU VALU democratizes the power of scientific pricing. Small web retailers and individual on-line sellers can now benefit from the same science and technology previously available only to Fortune 500 airlines and retailers. The potential to create value in this sector is enormous.’ says Prof. Garrett van Ryzin, a leading authority on scientific pricing, and an advisor of the company.

Extensive research allowed VALU VALU to design an algorithm that continuously optimizes prices based on market conditions. Relying on artificial intelligence, the engine becomes even more efficient as it builds experience, while initial prices are consistent with market averages.

With VALU VALU, buyers get fair and affordable prices; and sellers simplify their selling process by having prices determined automatically, while their revenues systematically increase by 7 percent on average.

At last, a truly simple marketplace
‘We aim to combine ultimate efficiency in commerce with the smoothest, simplest, most agreeable marketplace ever.’ mentions Emmanuel Marot, CEO and co-founder of VALU VALU, ‘For example, items are shown on a map, not siloed in cities; or selling a product just requires typing its name and selecting its condition.’

By breaking the mold of traditional classifieds websites, VALU VALU requires two to five times fewer clicks than other marketplaces to generate sales. Buyers can immediately see the inventory for a given product. Sellers can put items for sale almost instantaneously, and without paying fees. And thanks to scientific pricing, they can now rest assured their items’ prices will automatically remain optimal.

VALU VALU plans to progressively expand beyond Video Games, its technology being applicable to any kind of trading.

Scientific Pricing is the future of commerce, and VALU VALU is at the forefront of this revolution.